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HALLMARK Pop-up Shop

Raising awareness for Hallmark's card offer by creating a new Pop-up shop

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Hallmark pop-up SHOP design

The Brief

The brief for this project was developed along with the client from the start. There was no clear direction initially, but following a successful development meeting, the principle of the Pop-up shop was outlined. To increase the awareness and improve the card/giftwrap offer within store, Hallmark needed a highly flexible display. Anticipated for seasonal events predominantly, the unit would need to be mobile and visually engaging.

Hallmark pop-up SHOP design
Hallmark pop-up SHOP design

Our Solution

Following initial brief development with the client, the goal became clear. Raise awareness of the card and gift wrap offer in store, make a highly flexible display and ensure that seasonal events can be fully represented. The pop-up shop design was made according to the brand’s tangible and intangible characteristics. While the materials were specifically chosen to enhance the brand’s message.

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The Outcome

We managed to meet every key criterion of the brief, whilst also creating a destination within store. Following trials, it was found that product sales increased in the previous year. It was also documented that customers felt that, by having a pop-up shop such as this, they were drawn to it and awareness of the offer was increased.

Hallmark pop-up SHOP design