Working closely with the client, we needed to conceive and develop a concept to introduce Millie’s brand and product into existing store environments. Special consideration needs to be given to the presentation of the product and making Millie’s brand stand out and catch the customer’s attention.
The project was very much a journey, starting with the proposal of concepts to the client. This early stage of the project was a great way to build on our existing relationship with the client and showcase a range of ideas to the best point of sale design to successfully showcase the product.
We delivered a point of sale (POS) that far exceeded the customer’s expectation, both in presentation and impact. The products displayed were easily accessed and visibility was excellent for customers approaching and using the unit. In the time the unit has been in store, it has proved that durability can still be a feature of a unit that is as visually enticing as this.
