Mars Ireland decided to replace the old display unit of the Wrigley’s Extra brand. The old POS/POP was a heavy metal display with a plastic sleeve which was inconvenient and hard to carry. Therefore, Mars Ireland briefed us to design and manufacture a lighter, more innovative point of sale display for the convenience marketplace to significantly reduce the lead-time and cost of the existing unit.
We designed a brand new point of sale display using bespoke digitally printed blue PETG plastic to ensure its durability and light design. Emphasizing both on the unit’s quality and presentation to attract consumers and provide a longterm convenient solution to retailers. While, to achieve the shortest lead-time, the units were manufactured in Leeds, UK to be transported to Ireland.
We managed to meet every key criterion of the brief, whilst also Mars Ireland have taken a second volume of the unit. Wrigley’s Extra point of sale display units are being positioned in the Irish Convenience market to Spar and Musgrave stores. While we achieved the design and manufacture objectives by significantly reducing the cost of the unit without sacrificing quality and presentation.